What Is A Content Creator And Why Do I Need One?

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What is a content creator?

A content creator can create any kind of content. Be it books, newspaper articles, music, memes etc.

A digital content creator is someone creates blog posts, videos, newsletters or social media posts to crater to their target audience.

In fact, EVERYONE is a content creator. Every single person on the planet.

Because content is anything that helps us communicate with ourselves, another person or groups.

  • We create content even we are talking to our friends at the bar …
  • When we write to do lists …
  • Or when we call up mom and tell her how much we miss her cooking … 😋

So anytime you communicate with yourself or someone else, through any medium, you are a content creator.

Today You'll Learn

  • Why you need content
  • What is a content creator
  • What is a digital content creator
  • What does a content creator do
  • Why you need (and don’t need) a content creator
  • How to become a content creator
  • How much money content creators make
  • How to hire the right content creator for your blog

But first,

Why you need content

Content is the foundation of any digital marketing business, without content you have nothing to market.

You need great content to provide how to guides, entertainment, resource lists etc to your audience.

If you put effort into producing great content and make it easily accessible, you’ll gain the trust and loyalty of your audience, which will translate into revenue later.

With you content you can convince people: 

  • That you’re the expert (or best entertainer) in the industry
  • That your products and services are worth buying
  • That you understand the customer and are capable of helping them find solution

This way great content will help you build relatability with your audience.

Great content can also get you traffic to your site, convert visitors into subscribers and turn subscribers and customers into promoters.

It’s help you get social shares and backlinks that’ll help your site get discovered easily on social media and web search.

Bad content however, won’t get you any of these benefits and will only waste your time, effort and money.

However, creating great content is a skill that can be learnt and in this post you’ll find some tips to help you get started.

What is a digital content creator?

A digital content creator can create any kind of digital content like excel sheets or 3D designs, but digital content creators are commonly known for creating things like:

  • Blog Posts
  • Photos and Graphics
  • Email Newsletters
  • Social Media Posts
  • Video Content
  • eBook PDFs

Each type of content creator has their own specialty and it’s difficult to move into any other form of content without training and practice.

So a blog post writer might find it hard to create, edit and upload video (and the video guy will probably suck at writing posts too).

Find Your Kind Of Content

First, you need to find your strengths and weaknesses with each type of content.

For example: Do feel more comfortable with words than images?

You could be a good blogger, social media marketer or newsletter writer.

Or if you feel more comfortable creating a fantastic sound and visual experience, you might be a great video creator.

Now all you need to do it to stick to it and learn how to create awesome content from those who are already doing it …

Learn From The Masters

Look for the best of the best in your industry.

Closely observe what they do and try to figure out how they do it.

Search online to see if they (or someone else) has a course on how to get similar results

Follow the course and put it into action. That way you’ll know what you’re doing wrong (to fix it) and when you get good enough, you can even come up with our own style of creating the content that’s right for your audience.

Tip: For almost every kind of digital content, writing awesome copy is the key to success.

And here’s where I learnt it.

What does a content creator do

A content creator has a few more roles than the obvious, creating content.

They are also responsible for:

Researching content opportunities
to make sure they are creating content that their audience wants, not just what they feel like creating

Researching other content
to make sure they create content that’s valuable and unique, not the same stuff that has been produced a hundred times already. And to stand out from the crowd, they also need to make sure that it’s the best damn piece of content that’s ever been made on the topic

Figuring out the right kind of content to create
so it can be in the best format for it to be consumed and shared
For example: for motivational content, images and video tend to work best and if you need to add links to your content to explain it better, blog posts are best

Creating the content
in an easily accessible way that’s well-structured and makes sense

And content creators might sometimes be asked to promote content as well

Tip: Planning and implementing a company’s overall content strategy isn’t usually the content creator’s job but it’s useful for the content creators to be aware of the strategy and to provide their inputs to the strategy team.

Why you need (and don’t need) a content creator

Here’s why you don’t need a content creator:

If you can’t afford expensive content creators
Cheap (oops, affordable) content creators create shallow, low level content (and lots of it). Such content doesn’t attract backlinks, social shares or reader loyalty. It’s a waste of whatever little money you spent on it.

If your industry is highly specialized and no one else knows the content like you do (a content creator might not be able to produce the kind of content you want)

However, if you don’t know how to create good content, and that’s the reason you’re looking to hire a content creator: There’s good news.

The good news is that you can always LEARN to create awesome content. There are plenty of great resources out there, just a web search away.

Why you need a content creator:

You don’t have the time to create lots of high value content but you can hire awesome creators to do it for you.

That’ll allow you to focus more on running your online business and make your life easier.

How to become a content creator

To become a content creator, you need to figure out what you’re good at, become better at it, create some content to show off to potential employers and look for content creation jobs on the web.

To create sample content, you need to have an idea of where you’d like to work.

This can be as general as knowing which industry to work in or as specific as knowing the company AND the position you’ll be applying for.

So do the best to get as clear and specific as you can get then create some content that you think your future employers will like. But don’t go for the dream job yet …

If you haven’t already been though many interviews then you’ll need to practice to make sure you’re ready for the dream job.

So go for some interviews which are kinda what you’re looking for, but which you don’t mind failing.

These interviews will give you a better understanding of what kind of people the employers in the industry are looking for …
What the work is like
What the working hours are like
What the pay is like

And at the end of the interview ask the interviewer what they liked and disliked about you, your resume and your work. Their feedback will help you secure your position at the dream job.

Handy trick I learnt from Robert Cialdini’s new book, “Pre-Suasion to give you that extra boost for your interview:

How much money content creators make

There’s no clear answer to this. All I can say is, it depends upon:

The kind of content you create (blog post writers are paid differently from video editors)
The kind of industry you’re in
Your experience and seniority level
The current economic condition
And a lot of other factors …

So, the best thing to do is to scour around your favorite job sites and see what the current trends for your profile, in your industry are.

Check out Content Creator jobs on Indeed.com

How to hire the right content creator for your blog

• Start looking before you need to hire someone
most people start looking when the need arises and end up hiring in a hurry, before interviewing a lot of people and taking the time to carefully choose the right candidate. That means you’ll probably not get the right candidate and the cost of a mis-hire is huge. Here’s a calculator of what a mis-hire can cost you.

• Look at the diversity of their content
to get a good feel for how good they really are. Always ask them to bring their top pieces of content and take time to evaluate them.

• Ask what they enjoy about their job
it doesn’t really matter what they enjoy. What matters is how much their eyes light up when they’re talking about it. If they really enjoy what they do, they’ll do a good job and won’t quit soon.

• Ask for references
to find out what other employer’s experience has been with this candidate.

• Money is the last thing you need to care about
a great content creator will likely make you much more money that you pay them, so it doesn’t matter.

• Once hired, keep them happy
once your content creators learn how to tweak their work to fit your brand, you wanna keep them around for as long as possible.

To look for content creators, you can:
• Post a job opening on a jobs site
• Create a careers section on your site
• Ask members of your audience if they’d like to create content for you
• Ask for references from people in your industry

Just make sure you mention if the job requires the candidate to work from home or if they need to commute to your offices everyday.

And also if you’re looking for someone full time or as a freelancer.

That's it from me. Hope you learnt something new today.

Lemme know if you have any questions. I’d be happy to help.

pulkit gera

Pulkit Gera – Blogging Done Better